Even with advanced spam filters, emails can still end up in subscribers’ spam folders. To maximize the reach of your email campaigns, follow these best practices to avoid being flagged as spam.
Best Practices to Avoid Spam Filters
Avoid excessive use of “salesy” language, such as buy, clearance, discount, or cash.
Don’t use deceptive or misleading subject lines.
Always include an easy way for subscribers to opt out of emails.
Crafting Effective Subject Lines
Your subject line is key to increasing open rates. To stand out from the countless emails your subscribers receive:
Entice curiosity, but avoid being so cryptic that readers don’t understand the message.
Use numbers, which naturally draw attention.
Adopt a fun, joking, or conversational tone.
Speak in the language and style your subscribers use when communicating with friends.
By combining spam-safe practices with creative, engaging subject lines, your emails are more likely to reach your audience and get opened.