The Xplor Ads dashboard gives you an overview of your ad performance. You can view your funnel and return-on-ad-spend trends to make informed decisions.
The dashboard can be filtered by:
Date Range
Ad Platform
Campaign
The top header shows:
Purchases From Ads: The total number of purchases attributed to your ads through conversion tracking. Purchases are counted by the ad click date, not the purchase date.
Ads Spend: The total amount spent on advertising across all selected channels, including ad platform costs (e.g., Google, Facebook) and any related management fees.
Measured Ad Revenue: The total revenue attributed to your ads through conversion tracking. Revenue is counted by the ad click date, not the purchase date, and includes data from tracking pixels, UTM parameters, and first-party sources.
Return on Ad Spend: A metric showing how much revenue you earn for every dollar spent on ads. Calculated by dividing revenue by total ad spend to measure campaign profitability.
Ad Conversion Funnel
The ad conversion funnel shows:
Impressions from ads: How many times your ad was shown.
This graph represents a funnel, so the impressions percentage will always be 100%.
Clicks from ads: How many times your ad was clicked. The percentage is calculated by dividing clicks by impressions.
Purchases from ads: The number of times a user purchased after clicking on your ad. The percentage is calculated by dividing purchases by clicks.
Return on Ad Spend Trend Chart
The ROAS trend chart shows how your return on ad spend changes over time. It helps you see whether your advertising is becoming more or less effective, showing which campaigns, periods, or optimizations drive stronger performance or need adjustment.
Each day shows:
Total ad spend
Revenue
ROAS
If someone clicks and buys within 90 days, we attribute their purchase to the click date. Recent 90-day data may appear lower, as additional purchases can still be recorded.