Looking to connect ad leads from platforms like Facebook, Instagram, Meta Ads, or Google Ads directly into Xplor Growth? With the 3rd-party service Zapier, you can automate lead capture by sending contact information from thousands of apps—including ad platforms, website builders, and CRMs—into your Xplor Growth account. In this guide, you'll learn how to build a form, locate your form’s unique identifier (UUID), and set up a Zap that pushes new contacts into Xplor Growth, where they can trigger automations, join specific segments, or even be added directly to Mariana Tek via Instant Book.
Click here to learn more about Zapier and the available integrations.
Standard Forms
Step 1: Create a Form
First, create a new form by navigating to Marketing > Forms. Give it a title to indicate its purpose, such as "Facebook Leads".
Select the fields you wish to include in your form. Click here to learn more about forms.
If you are using Zapier to complete a form (vs embedding a form directly on a website), you will need to turn OFF reCAPTCHA for the form in Xplor Growth.
Once you've selected and saved your fields, click Embed on the left navigation.
In the form embed code, find the UUID near the bottom. This ID tells Zapier which form to "fill out". (Tip: use Ctrl+F to search for UUID).
It will look something like this:
"uuid" id="bb_uuid" value="6e3ba3ae-0833-49b8-a4bc-fe71e718f5bb"
Copy just the ID without the quotation marks, so in the example above 6e3ba3ae-0833-49b8-a4bc-fe71e718f5bb. Save this for later.
Step 2: Set up your Zap
Go to Zapier to set up a Zap. Start by clicking "Make a Zap".
In this example, we are using Facebook Ads. There are many third-party apps, so select the one you need.
Now that we've told Zapier where to pull the data from, we need to tell it where to send it, which will always be Webhook.
Fill out the fields as follows:
Choose App: Webhooks by Zapier
Choose Action Event: Custom Request
Method: Post
URL: https://microservices.brndbot.net/forms/answers
Data Pass-Through?: False
Step 3: Connect your Zap to your Xplor Growth Form
Copy and paste the following into the large Data field:
{
"uuid": "INSERT UUID FROM STEP TWO",
"response": {
"first_name": "DELETE THIS",
"last_name": "DELETE THIS",
"email": "DELETE THIS",
"phone": "DELETE THIS",
"opt_in_email": "DELETE THIS",
"opt_in_sms": "DELETE THIS"
}
}
Highlight the text that says DELETE THIS (leave quotation marks), delete it, and press the plus button outlined in red in the screenshot below. Select the corresponding field and add it. Do not delete the quotation marks.
You can leave the remaining fields blank.
Ensure you are using the fields “Email” and "Phone Number”, not "Raw Email" and "Raw Phone Number".
Hit Continue and Test to ensure that the Zap is working by submitting a test lead and checking the Insights tab of your Xplor Growth form.
If you receive a 400 error when creating the Zap, make sure the reCAPTCHA is turned off and try again.
Instant Book Forms
If you would like to use the Instant Book Advanced feature to automatically create a Mariana Tek profile when a customer submits a form, you will follow the same steps as above, except that in Step 3, additional fields will be required as follows:
{
uuid": "INSERT UUID FROM STEP TWO",
"response": {
"first_name": "DELETE THIS",
"last_name": "DELETE THIS",
"email": "DELETE THIS",
"phone": "DELETE THIS",
"birthday_day": "DELETE THIS"
"birthday_month": "DELETE THIS"
"birthday_year": "DELETE THIS"
"opt_in_email": "DELETE THIS",
"opt_in_sms": "DELETE THIS",
"mt_terms_and_service: "Yes"
}
}
If you are not collecting birthdays in your form, you may delete the 3 birthday rows.
Highlight the text that says DELETE THIS (leave quotation marks), delete it, and press the plus button outlined in red in the screenshot in Step 3 above. Select the corresponding field and add it. Do not delete the quotation marks.
You can leave the remaining fields blank.
Adding Consent Fields
When Zapping data from Facebook, TikTok, or other social media platforms, the data fields in Zapier shouldn't have actual email addresses, phone numbers, or consent values directly** in the Data field.
Any placeholder text—such as `"DELETE THIS"`—must be replaced with the **corresponding dynamic field** from your social media form.
If Facebook and TikTok are used, and the "opt_in_email" and "opt_in_sms" data fields must come from the **Custom Disclaimer** field. This is where you add your opt-in checkboxes, which then become selectable fields in Zapier.
When you click the **plus (+)** icon while mapping fields, look for a field called **Customer Disclaimer** or the custom label you assigned in the social media platform.