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How do I target contacts based on their visit history?

Build a segment from visit history, such as customers who haven't visited in 90 days or who attend often.

Written by Luna

To target contacts based on their visit history, create a segment with qualifying conditions. Then, you can use the segment in an auto-campaign, scheduled email, etc.

For example:

  • To create a segment for customers who haven't visited the studio in 90 days (from the current day):

    1. How Many Visits?: Less than 1 visit

    2. When Did These Visits Occur?: Relative to today

      • Within the last: 90 days

    3. What Types of Visits Does This Count? All visits or Specific visits (to specify the class name, instructors, class time, payment option, visit status, and visit location)

  • To create a segment for customers who are "frequent flyers" at your studio, first define what qualifies as a frequent studio attendee (in this example, customers who have visited at least 5 times in the past 90 days).

    1. How Many Visits?: At least 5 times

    2. When Did These Visits Occur?: Relative to today

      • Within the last: 90 days

    3. What Types of Visits Does This Count? All visits or Specific visits (to specify the class name, instructors, class time, payment option, visit status, and visit location)

You may also add additional conditions to filter your segment further.

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