Mariana Tek lets clients configure discounts for studio memberships. You can apply discounts in two main ways: manual discount codes for the first billing cycle and automatic discounts for multiple billing cycles, including renewals.
Discount Codes
Here are some key points to know when creating a Discount Code for Memberships:
First Payment Interval
When you create a discount code for a membership, it only applies to the first payment interval. This is a great way to incentivize new clients by offering a discount on their first month. However, these discount codes do not carry over to membership renewals, making them ideal for one-time promotions or initial sign-ups.
Discount Orders per Customer
When setting the number of Discounted Orders per Customer for a membership discount code, Orders means one cart per use. Selecting 1 allows one use per customer; selecting 2 lets the same customer use the code in two separate carts.
Bill on Purchase
Configure the membership to Bill on Purchase. Discount codes do not apply to memberships scheduled for future billing because the initial charge is $0.
Automatic Discounts
Discount for Multiple Payment Intervals
When setting up the automatic discount:
In the Discounted Orders Per Customer field, select Orders, then enter the number of intervals to discount (e.g., 4 for 4 months).
If the discount is made inactive during the four months, the remaining months will not be discounted.
If a customer buys the same discounted membership twice, they’ll get 4 discounted payments per membership, 8 total.
Discount Display
Future discounted payment intervals from an automatic membership discount won’t appear anywhere in the system.
For example, even if a customer’s next payment is reduced from $120 to $100, their Membership page and reports like the Recurring Fee Forecast will show the full $120.
Preventing the Discount from Applying to Existing Members or Renewals
To ensure an automatic discount applies only to new membership purchases and does not affect existing memberships or their renewals, you must apply the discount to a new membership contract, specifically one that has not yet been purchased by or applied to any customer's account.
If you apply the discount to an existing membership contract (one that current members are already on), those members will also receive the discount when their membership renews.
To set this up correctly: create a new membership contract, apply the automatic discount to that contract, and direct new customers to purchase from the new contract.
What Membership Discount Can and Cannot Do
When creating membership discounts, refer to the chart below for considerations between automatic discounts and discount codes.
