The data in Google Analytics may not always exactly match the reports within Mariana Tek. There are several reasons for this, including:
E-commerce conversion revenue data only tracks actions by a customer on the web or in the app. Automatic system charges, such as membership renewals or penalty fees, will not be reflected in Google Analytics.
Pop-up and advertising block tools can sometimes interrupt Google Analytics tracking.
Data connections can sometimes be interrupted, which can impact tracking events registered within Google Analytics.
The reports within Mariana Tek are the data source to rely on for exact reporting. Google Analytics and Google Tag Manager data are best used for trending purposes and to corroborate other data sources.
Our support team can't provide direct assistance or guidance with GA4 setup. For an effective implementation, we recommend consulting a marketing expert.