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Why does a contact have @inbound-sms as their email?

Contacts who text your marketing number without a profile get a placeholder @inbound-sms email until a real profile exists.

Written by Luna

When someone without a contact in Xplor Growth texts the marketing number, they appear as phonenumber@inbound-sms because the system has no profile to associate them with. Since every profile in XG requires an email, the system auto-assigns the inbound-sms email to pass the text through to the platform, allowing the studio to text the contact back.

Potential reasons that lead contacts with phonenumber@inbound to appear in XG below:

  • The business posts its XG SMS number on its website and says, “Text this number for details.”

  • End user texted the number, but doesn't have a profile in MT or XG with that number yet

Once a contact profile is created in either XG or MT with an email address that matches the inbound-SMS number, the client’s email address will replace @inbound-sms in the email field in XG, and their name will appear as expected.

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