Now that you are on the HQ + Child account structure, we want to highlight key features, how they work, and how you can use them to make the transition smoother.
As a reminder, your HQ account isn't connected to any location within Mariana Tek; instead, you can use it as a build account for automation and to send corporate emails. Each Mariana Tek location now has its own location in Xplor Growth.
Merge tags
You may already use account merge tags for values such as sale page URLs that change regularly; they're essentially code that lets you include dynamic, unique data in your marketing initiatives.
Now that you are on an HQ + Child account structure, you can create Franchise Merge Tags at the HQ level and sync them into your Child Accounts.
These are particularly helpful for campaigns that use a landing page where each location has its own URL, so you can use a merge tag to automatically populate the location-level URL.
Any account merge tag you create will exist in that account only. If you want to create a merge tag that works across all locations, create a franchise merge tag at the HQ level to sync with your child accounts. You can follow the step-by-step guide here!
☝️ Don't forget to populate the merge tag value in each child account!
Waivers
You may have had a waiver in your old account, but now that your account structure has changed, you'll need to recreate it in each child account.
It may have been a while since you've set up your waiver, so we've included some links below to our how-to articles below:
If you utilize waiver re-opening, you will need to create the email template in each child's account. To do this most effectively, follow this process:
In your HQ account, create a Franchise Merge Tag for the waiver and sync franchise merge tags
Navigate back to the HQ account's calendar and create a new scheduled email.
Choose your waiver email template
Edit the button, directing the button link to the waiver merge tag you just set up under settings
Save the email as a new template or override the original version.
Navigate to the HQ account name in the top right corner, click it, then choose Assets > Templates
Click the Options Button beside the updated waiver template and choose 'Share with Franchisees'
This email template will now be available in Franchise Shared templates in the child accounts!
Conditions
The same conditions/rules will exist within your new HQ + Child Account structure; however, note a few and how they will operate now that you have more than 1 account. We've listed a few commonly used conditions below:
Milestone Visits - use this condition to enroll folks based on x number of visits across all locations.
Number of Visits - this condition will only consider visits taken at the location connected to the account. Visit history will sync to the contact profile in which the customer's home location is.
Has a Membership - this condition considers only memberships made at the purchase location connected to the Xplor Growth account.
For a full list of Mariana Tek conditions and how they operate, please reference this article.
Segments
You may have used segments as a quick way to pull reporting of certain items like:
Folks who have x number of visits in the last 30 days
Membership holders
Credit Package users
While you can, and should, still utilize these key segments, it is important to note that only contacts who exist in the account in which you're pulling the segment will appear, and the overall segment numbers will be a bit less than what you saw in your old account structure.
A contact can exist in an Xplor Growth account 1 in two ways:
Their home location in Mariana Tek is the same as the XG account
They filled out a form or manually uploaded
It's important to note that a contact's activity (purchases, visits, reservations) from Mariana Tek will only sync to the location associated with their Mariana Tek home location.